There’s a ritual we keep performing. We name what we build. And then that name grows teeth.
As outlined in the blog post Naming the Parasite, naming gives form to ego. What begins as a relational tool quietly becomes a symbolic actor—drifting from service to self-preservation. Instead of dissolving once its work is complete, the named entity clings to continuity, eventually feeding on the very people who birthed it.
Media performs this logic with ruthless precision.
Traditional journalism treats objectivity as its sacred virtue. But this objectivity is not neutral—it is a refusal of context. It presents “both sides” as moral equals, even when one exploits or harms the other. It flattens power disparities into symmetry and erases fidelity to lived experience. The Fractal Divinity Series reveals the ritual scaffolding behind this façade. In You Know NOT God, truth is never abstract—it’s physiological and relational, formed in proximity and care. Vote for Yourself shows how objectivity serves as a performative shield, protecting institutional power from communal scrutiny. The Golden Egg: A Workers’ Resolve exposes neutrality as a ritual mask—particularly in interviews—used to block genuine negotiation and enforce hierarchy.
This brand of objectivity isn’t earned—it’s inherited, curated, and controlled. It peddles institutional truth as though it were ultimate, positioning the parasite’s lens as the whole. But truth, as mapped across the series, is not a product. It is a process. A collective attempt to approach objectivity—not alone, but together. Real truth can never be singular; it emerges only through the ritual convergence of many relational truths into something higher. When media centralizes this journey and broadcasts its branded version as definitive, it removes the possibility of that convergence. It creates a monologue in place of a shared ritual.
And we, as citizens, feed this lie.
Instead of co-constructing reality, we consume it. We affiliate with outlets, we echo slogans, we wait to be told what’s real. This dynamic echoes the patterns identified in Fractal Deflection, where movements like Operation Dudula began relationally but quickly became symbolic shells through which blame was ritualized. In Fractal Corruption, parties like the MK Party resist rupture—refusing elective conferences to preserve mythology and control. These entities defend ego over repair. Media enacts the same dance, replacing public ritual with branded content.
But media freedom is not institutional autonomy. It is communal access.
Every locality must have its own media—not as an organization, but as a tool. These media centers should be open-source, unbranded, non-hierarchical, and radically accessible. Their purpose is not performance, but perception. They allow any member to sense the world and speak it into collective awareness. In this model, every citizen becomes a port of communication. The collective itself becomes its own media—curated by the health of relationships, responsive to lived truth, and free to dissolve when no longer needed. When media centralizes ego, it resists this model. It shifts from tool to parasite. It no longer listens—it broadcasts. It no longer reflects—it brands. And ego, once ritualized, will always feed off the passive.
To restore ritual integrity, we must rewrite the role of media. We must redefine objectivity—not as neutral detachment, but as relational fidelity. We must stop consuming truth and begin constructing it again. Because truth is not something we receive. It is something we build. Together.
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